Pricing starts with the project brief

First we find out what the website should do: present one service, help choose between areas, explain a complex product or show a portfolio. One offer may only need a landing page, while several areas more often need a structure of their own. More on this in the article “How a landing page differs from a multi-page website”.

What affects the cost

First, the structure and the number of pages. Each page should have its own task, its own content and a connection to the other sections.

Second, how individual the design needs to be. A ready-made system of sections and an original visual concept require different amounts of work. Minimalist design can be complex too: precise composition doesn’t happen by itself.

Next come the copy and images. We use the materials you already have as a starting point. If you need help with wording, visual direction or preparing images, we account for that separately. Who prepares what is covered in the article “Who should prepare the texts and photos for a website?”.

Features add their own complexity: forms, filters, integrations, non-standard interactive elements.

And finally, responsive design and testing. We check how the website behaves on mobile and verify the navigation, forms, links and readability.

Why similar websites cost different amounts

Two layouts may look equally complex. But one is backed by a standard system, and the other by an analysis of the task, its own composition and several interaction scenarios. That’s why a single final figure says little about a project.

What we need to give you a quote

Describe the goal of the website, your services or products, which pages are planned, whether there are texts and photos, which features are needed, and attach design examples. A full brief isn’t required. It’s more useful to note what’s already known and what still has to be decided. The article “How to talk about your idea properly?” will help with that.

What we fix before work begins

Before work starts, we document what’s included, who prepares the content, which devices the website will support, what you’ll receive at the end and how changes will be approved. That way, the price is tied to a clearly defined scope, not just a single figure. The scope is what matters.

In short

A successful website doesn’t have to be the biggest or the most expensive. It should fit the task, help people understand the offer and leave room for the business to grow. On the “Pricing & process” page you can compare our formats and what they include: a landing page from $150, a multi-page website from $250, and a custom project that we quote separately.

— SOMO STUDIO