What a landing page is

A landing page is built around one task: to present a specific service, launch a product, collect sign-ups for an event or explain one offer. Usually everything important fits on one page, and the blocks lead the visitor step by step from first acquaintance to action.

A landing page doesn’t have to be short, though. On one page we can describe the product in detail, list its advantages and the stages of work, show examples and address objections. The key is that every section helps the person make a decision and the page doesn’t grow just for length. More about the format, its scope and cost is on the “Landing page” page.

What a multi-page website is

In a multi-page website, information is spread across separate pages. A company may have sections about its services, team, projects, prices, contacts and useful materials. When there are several areas, we give each its own page, and the homepage doesn’t turn into an endless feed.

This format allows for branched navigation. Visitors go straight to the section they need, and over time the company adds new services, projects and articles. We think the structure through in advance: the pages are linked to each other, and the menu stays clear. The scope and terms of the format are described on the “Multi-page website” page.

A comparison without myths

It’s not worth choosing a format by the number of screens or by a competitor’s website. A competitor may have different processes, a different audience and a different amount of information.

What if you want both?

Sometimes it’s sensible to start with a landing page to present one main offer and expand the website later. Sometimes it’s the other way round: a multi-page structure is better designed straight away so you don’t have to redo the navigation a few months later. We suggest an option based on what we know about the business and the tasks ahead of the launch.

Instead of “how many pages do I need?”, we start with a different question: what questions should visitors resolve on the website, and what information will they need for that? If there are few answers and they add up to one scenario, a landing page will most likely be enough. If visitors have several different routes, you need separate pages.

How to describe your business so we can choose the structure

A format is not yet a design

Even a well-chosen format won’t help if the offer is unclear, the text is hard to read and the button appears before the person has had time to understand. The reverse is also true: a well-thought-out structure helps the visual style serve the meaning. That’s why we work on design, content and logic together.

At SOMO STUDIO we make landing pages, multi-page websites and custom projects, depending on the task. There’s no need to go for the largest option to make an impression. We choose a structure in which your business looks clear and expressive. How the format affects the budget is covered in the article “How much does a website cost, and what does the price depend on?”.

So what should you choose?

A good format isn’t defined by size or fashion. Visitors should find what they need, understand the offer and take the next step without extra effort. We start with the tasks and the content, and the number of pages becomes clear by itself.

If you’re torn between a landing page and a multi-page website, tell us what you want to show. We’ll choose the format and suggest where to start. All three formats with prices are on the “Pricing & process” page.

— SOMO STUDIO